AREAS OF EXPERTISE


CREATIVE STRATEGY
BRAND EXPERIENCE
PARTNERSHIPS
CONTENT + AMPLIFICATION
LEADERSHIP



I am passionate about creating moments that move people — stand out content and experiences that make memories, impact culture, and catalyze conversations.

Most of my career was spent in successive brand marketing roles at Calvin Klein, where I oversaw brand experience across retail, image events and experiences, and digital communications. Managing a global network of agencies and partners, I delivered creative solutions that revitalized the brand and increased relevancy 78% amongst Millennials and Gen Z, including the Clio Award-winning #mycalvins campaign, the editorialization of the brand’s digital footprint across social and e-commerce, the launch and content strategies for over 100 brand ambassadors, and many global brand activations in key markets worldwide, including the brand’s 40th Anniversary initiatives.

After 20 years in New York, I relocated to the Bay Area to accept my current position with Apple working on special marketing projects, the highlights of which include milestone brand moments that span from the launches of Apple TV+, Fitness+, and Apple Vision Pro, to the digital transformation of the Worldwide Developer Conference, which democratized access to over 30 million third-party developers.

I lead with instinct, both a creative and a solutionist, but I also believe in surrounding myself with experts and embracing diverse perspectives. At its core, my leadership style is centered around creating a culture of transparency, approachability, clearly setting objectives, and empowering people to meet them — and I am at my best when curating the perfect mix of collaborators and creators to get around a table and make magic. I feel most inspired when creativity clashes with culture — where music meets art at the intersection of performance and installation.

My style is reductive and minimal, I’m obsessed with fashion, photography and obscure music, and I have a penchant for coffee table books and trash TV!

EXPERIENCE/

APPLE | Special Marketing Projects (Since 2019)
THE INDEPENDENTS | Brand Strategy (2018)
CALVIN KLEIN | Global Brand Experience (2007-17)
FREELANCE | Creative Producer (2002-07)

MEYERS BRIGGS/ ENTJ

EDUCATION/

STATE UNIVERSITY OF NEW YORK
MBA | Global Leadership + Brand Marketing (2019)
BS | Creative Marketing (2002)

CHARITABLE WORK & BOARDS/

MARTHA GRAHAM DANCE | Teens@Graham Advisor
THE TREVOR PROJECT | Program Chair
FRIENDS OF THE HIGHLINE | Brand Advisory Board
ENCIRCLE | LGBTQ+ Youth Mentor

GLOBAL WORK/

Deeply experienced working in most key consumer markets worldwide — spanning North and South America, EMEA, APAC — through the process acquiring a keen understanding of working across borders, cultural nuances, embracing diversity, and building rapport with people of all backgrounds: