Net social audience increases nearly 800%

Winnie Harlow during the Cannes Film Festival. Richard Quinn during London Fashion Week. Bethann de Wood during Art Basel. In just under 9 months, using a mixture of real life content with low-fi experiences tied to these milestone cultural moments globally, we were able to increase overall brand health and shift the conversation from the product to the lifestyle.  

Short form documentaries were created with video director Nate Brown with artisans that included Pierre Gagnaire, Laila Gohar, and Chen Man. This created reach in the right places through a community with a strong cultural perspective.