CKONE x
MTV PUSH/

Partnered with MTV to launch a large scale advertising and sponsorship program, including a series of global music showcases featuring emerging artists from their PUSH: Play Until Someone Hears program.

Partnered with MTV for the launch of the program, including a series of global music showcases featuring emerging artists from their PUSH: Play Until Someone Hears program.

5 CITIES, 9 PERFORMANCE
11K ENGAGED CONSUMERS
$133M EARNED MEDIA VALUE

Kicking off at the Village Underground in London, the program brought to life an activation that drew guests into the actual campaign, which was launching a new jeans program under the iconic ck One brand. 

Following the launch event, additional live music events by were hosted in Berlin, Beijing, Mexico City, and São Paulo, featuring a line up that included Far East Movement, Katy B, The Drums, Hurts, and campaign talent Sky Ferreira.