Dazed
100/

In a push to better connect with the younger consumer and establish relationships with upcoming talent, I launched the Dazed 100 collaboration between Calvin Klein and Dazed Magazine — a definitive list of the most promising creators across fashion, design, architecture and music.  

The partnership included identifying talent for consideration — including S16 Calvin Klein campaign ambassadors Adwoa Aboah, Klara Kristen, Fetty Wap, Harley Weir and Petra Collins — across consumer touch points including social and editorial placements, digital, print and outdoor media, experiential. Partnering closely with talent and Dazed’s digital team, each piece of content was amplified both organically, as well as across owned channels and promotion to ensure to extend reach globally.