WWDC/
As with so many things, 2020 forced Apple to look at new ideas and new formats for its Worldwide Developer Conference — the single most important moment for Apple to launch new software innovations and communicate with third party developers on the ways they can use these innovations in third party app design and development.
This was especially the case for the 80+ hours of in-person educational sessions and developer community engagement that every year help inform developers apply Apple’s latest software innovations — and in turn helping them create the next generation of exciting consumer apps.
A PEAK BEHIND THE CURTAIN
By making Apple Park a character in the creative, developers got to see something they never could at the in-person conference, a glimpse inside Apple’s campus, something few outsiders have ever had the chance to see.
A top tier creative team assisted in the design of the look and feel, the performance, and ways to pull through the unique personality of each engineer to maintain the personal connection between Apple and its developers. It was a surprise and delight — so social chatter erupted with anticipation and excitement when this was announced on stage during the Keynote.
This set the bar high for future years — where we brought the same production quality, but with our main character this time being the engineer. How could we let their personality shine through, not just for Sessions, but also for the Platforms State of the Union. The response from the community was undeniable: In a first time survey issued in 2021 that garnered near 10,000 responses and overall developer satisfaction:
SESSIONS (93% SATISFACTION)
SOTU (87% SATISFACTION)
Results that even exceeded satisfaction for the main Keynote (84%). Among the key qualitative notes: developers commented specifically about the high production value, the accessibility of the content despite its technical nature, the organization and relevance, and finally their takeaways, which was not only focused of technology implementation, but development in general.
