CALVIN KLEIN
40TH ANNIVERSARY/
Celebrating a key milestone for a brand that does not look backward can be a challenge. Working together with Friends of The High Line, we assembled a team of long time brand collaborators to develop an experience that embraced the future.
A John Pawson-designed modernist structure was custom built to connect to the very end of The High Line, giving guests a first look at what is now one of the most iconic destinations in New York.
Lush plantings mimicking the future landscape design of The High Line lined the decommissioned structure. Inside featured a curated exhibit by The New Museum, including Two Blues, a custom James Turrell piece. And to close out the evening, Estelle performed her number one hit at the time, American Boy.
