Directed the public appearance strategy for Justin Bieber as brand ambassador for Calvin Klein — ranging from organic moments to a global event in Hong Kong that welcomed guests from 17 countries.  

Whether it was Justin stripping to his Calvin Klein underwear onstage at Fashion Rocks just as campaign speculation was heating up, or a full-scale international brand and retail experience, the crowds ate it all up and the association helped accelerate the momentum created by #mycalvins.

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